Marketing finance : turning marketing strategies into shareholder value / Keith Ward
By: Wark, Keith.
Material type: BookPublisher: Amsterdam : Elsevier Butterworth-Heinemann, 2004Description: 349 p. : ill.ISBN: 0750657707.Call No.: HF5415.13 W372M Subject(s): MARKETING -- MANAGEMENT | MARKETING -- COSTS | MARKETING -- COSTS EFFECTIVENESSGeneral Note: Includes indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5415.13 W372M (Browse shelf) | Available | 200505140055 |
Includes index
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