Social media marketing : a strategic approach / Melissa S. Barker [and three others].

By: Barker, Melissa S [author.].
Contributor(s): Barker, Donald, 1953- [author.] | Bormann, Nicholas F [author.] | Roberts, Mary Lou [author.] | Zahay, Debra L [author.].
Material type: materialTypeLabelBookCopyright date: Australia : Cengage Learnin, ©2017Edition: Second edition.Description: xv, 330 pages : colour illustrations.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781305502758.Call No.: HF5415.1265 B374S 2017 Subject(s): Internet advertising | Internet marketing | Online social networksBibliography, etc. Note: Includes bibliographical references and index
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Main Campus
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HF5415.1265 B374S 2017 (Browse shelf) Available 2016000004181
Main Campus
Book Shelves
HF5415.1265 B374S 2017 (Browse shelf) Available 2016000004182

Includes bibliographical references and index

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