Promotion and integrated marketing communications / Richard J. Semenik
By: Semenik, Richard J.
Material type: BookPublisher: Australia : South-Western, c2002Description: 582 p. : ill. (some col.).ISBN: 0324062532.Call No.: HF5837 S453P Subject(s): ADVERTISTING CAMPAIGNS | COMMUNICATION IN MARKETINGBibliography, etc. Note: Includes bibliographical references and indexesCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5837 S453P (Browse shelf) | Available | 200206170089 |
Includes bibliographical references and indexes
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