Creative strategy in advertising

By: Jewler, A. Jerome.
Contributor(s): Drewniany, Bonnie L.
Material type: materialTypeLabelBookPublisher: Australia : Wadsworth/Thomson Learning, 2001Edition: 7th ed.Description: 312 p.ISBN: 053455783X.Call No.: HF5825 J484C 2001 Subject(s): Advertising copy | ADVERYISING LAYOUT AND TYPOGRAPHY
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