Game-based marketing : inspire customer loyalty through rewards, challenges, and contests / Gabe Zichermann and Joselin Linder
By: Zichermann, Gabe.
Contributor(s): Linder, Joselin.
Material type: BookPublisher: Hoboken, N.J. : Wiley, c2010Description: 220 p. : ill.ISBN: 9780470562239.Call No.: HF5415.525 Z523G Subject(s): Customer loyalty programs | Customer loyalty | MarketingBibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5415.525 Z523G (Browse shelf) | Available | 201006010014 |
Includes bibliographical references and index
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