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101. Books
Basic marketing research / Gilbert A. Churchill, Tom J. Brown

by Churchill, Gilbert A., Jr | Brown, Tom J.

Edition: 5th ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Australia : Thomson/South-Western, 2004Accession number(s): 200404280002, 200404280003.Availability: Items available for loan: Main Campus [Call number: HF5415.2 C487B 2004] (1).

102. Books
Basics of branding : a practical guide for managers / Jay Gronlund.

by Gronlund, Jay.

Edition: First ed.Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : Business Expert Press, 2013Accession number(s): 2015000002694.Availability: Items available for loan: Main Campus [Call number: HF5415.1255 G766B 2013] (1).

103. Books
Be a network marketing leader : build a community to build your empire / Mary Christensen.

by Christensen, Mary [author].

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Copyright date: New York, N.Y. : AMACOM--American Management Association, ©2016Accession number(s): 2016000004697.Availability: Items available for loan: Main Campus [Call number: HF5415.126 C474B 2016] (1).

104. Books
Behind collections : graphic design and promotion for fashion bands / edited and produced by Viction:ary ; concept & art direction by Victor Cheung.

by Viction:workshop [editor] | Cheung, Victor [director].

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Copyright date: Hong Kong : Viction:workshop, ©2015Accession number(s): 2017000004004.Availability: Items available for loan: Main Campus [Call number: HF6161.C44 B434 2015] (1).

105. Books
Best practices in international marketing / [edited by] Ilkka A. Ronkainen, Michael R. Czinkota

by Ronkainen, Ilkka A [ed.] | Czinkota, Michael R [ed.].

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Fort Worth, Tex. : Harcourt College, c2002Accession number(s): 200607220005.Availability: Items available for loan: Main Campus [Call number: HF1416 B477] (1).

106. Books
Beyond advertising : creating value through all customer touchpoints / Yoram (Jerry) Wind, Catharine Findiesen Hays, and The Wharton Future of Advertising Innovation Network.

by Wind, Yoram [author] | Hays, Catharine, 1958- [author].

Edition: Second editionMaterial type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Hoboken, N.J. : John Wiley & Sons, 2016Accession number(s): 2017000001359.Availability: Items available for loan: Main Campus [Call number: HF5823 W562B 2016] (1).

107. Books
Beyond borders : web globalization strategies / John Yunker

by Yunker, John.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Indianapolis, Ind. : New Riders, c2003Accession number(s): 200411160014, 200508100068.Availability: Items available for loan: Main Campus [Call number: TK5105.888 Y864B] (1).

108. Books
Beyond buzz : the next generation of word-of-mouth marketing / Lois Kelly

by Kelly, Lois, 1955-.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : AMACOM, c2007Accession number(s): 200806100018.Availability: Items available for loan: Main Campus [Call number: HF5415.123 K444B] (1).

109. Books
Beyond consumer marketing : sectoral marketing and emerging trends / J.S. Panwar

by Panwar, J.S, 1948-.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New Delhi : Response, 2004Accession number(s): 200506150017.Availability: Items available for loan: Main Campus [Call number: HF5415.12 .I5 P368B] (1).

110. Books
Beyond the marketing power mind of psychographics games

by Piirto, Rebecca.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ithaca, N.Y. : American Demographics, 1992Accession number(s): 133172.Availability: No items available

111. Books
Beyond viral : how to attract customers, promote your brand, and make money with online video / Kevin H. Nalty

by Nalty, Kevin H.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Hoboken, N.Y. : Wiley, c2010Accession number(s): 201102250002.Availability: Items available for loan: Main Campus [Call number: HF 5415.1265 N347B] (1).

112. Books
Big M, little m marketing : new strategies for a new Asia / David Ketchum

by Ketchum, David.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Singapore : Wiley, c2003Accession number(s): 200307310029, 200310290052.Availability: Items available for loan: Main Campus [Call number: HF5415.12 .A78 K472B] (1).

113. Books
Boomer marketing : selling to a recession resistant market / Ian Chaston

by Chaston, Ian.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Routledge, 2009Accession number(s): 201005260010.Availability: Items available for loan: Main Campus [Call number: HF5415.127 C427B] (1).

114. Books
Boost E-commerce sales and make more money : three hundred tips to increase conversion rates and generate leads / Alex Harris.

by Harris, Alex.

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: United States : Alex Harris, c2014Accession number(s): 2015000005161.Availability: Items available for loan: Main Campus [Call number: HF5548.32 H377B 2014] (1).

115. Books
Bottom-up marketing

by Ries, Al | Trout, Jack.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York, N.Y. : McGraw-Hill, 1989Accession number(s): 159564, 74553, 96434.Availability: Items available for loan: Main Campus [Call number: HF5415 R53B] (1).

116. Books
Brain tattoos : creating unique brands that stick in your customers' minds / Karen Post ; foreword by Jeffery H. Gitomer ; afterword by Michael Tchong

by Post, Karen.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : AMACOM, c2005Accession number(s): 201102030026.Availability: Items available for loan: Main Campus [Call number: HD 69 .B7 P677B] (1).

117. Books
Brainfluence : 100 ways to persuade and convince consumers with neuromarketing / Roger Dooley.

by Dooley, Roger, 1952-.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Hoboken, N.J. : Wiley, c2012Accession number(s): 201404230004.Availability: Items available for loan: Main Campus [Call number: HF 5415.12615 D664B] (1).

118. Books
Brainfruit : turning creativity into cash from East to West / Hugh Mason, Mark Chong.

by Mason, Hugh | Chong, Mark.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Singapore : McGraw Hill, c2012Accession number(s): 201204190011, 201204190012.Availability: Items available for loan: Main Campus [Call number: HD 62.5 M376B] (2).

119. Books
Brand admiration : building a business people love / C. Whan Park, Deborah J. MacInnis, Andreas B. Eisingerich ; foreword by Allen M. Weiss.

by Park, Whan C [author.] | MacInnis, Deborah J [author.] | Eisingerich, A. B. (Andreas B.) [author.] | Weiss, Allen [foreword].

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Copyright date: Hoboken, N.J. : Wiley ©2016Accession number(s): 2017000001111.Availability: Items available for loan: Main Campus [Call number: HF5415.1255 P374B 2016] (1).

120. Books
Brand advocates : turning enthusiastic customers into a powerful marketing force / Rob Fuggetta.

by Fuggetta, Rob.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Hoboken, N.J. : Wiley, c2012Accession number(s): 201310250018, 201311050014.Availability: No items available Checked out (1).


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