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141.
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142.
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143.
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144.
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145.
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Brand meaning / Mark Batey
by Batey, Mark. Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: New York, N.Y. : Routledge, c2008Accession number(s): 201102030025.Availability: Items available for loan: Main Campus [Call number: HF 5415.1255 B373B] (1).
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146.
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147.
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148.
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149.
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150.
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151.
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Brand positioning : strategies for competitive advantage / Subroto Sengupta
by Sengupta, Subroto. Edition: 2nd ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: New Delhi : Tata McGraw-Hill Pub. Co., 2006Accession number(s): 200809170018, 200806190011.Availability: Items available for loan: Main Campus [Call number: HF5415.15 S463B 2006] (1).
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152.
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Brand power
by Stobart, Paul, ed. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hampshire : Macmillan Press, 1994Accession number(s): 180904.Availability: Items available for loan: Main Campus [Call number: HF5823 S762B] (1).
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153.
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154.
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155.
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Brand relevance : making competitors irrelevant / David A. Aaker
by Aaker, David A. Material type: Book; Literary form:
Fiction
; Audience:
Specialized;
Publisher: San Francisco, Calif. : Jossey-Bass, c2011Accession number(s): 201108050013, 201311050007.Availability: Items available for loan: Main Campus [Call number: HD69.B7 A243B] (1). Checked out (1).
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156.
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157.
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Brand spirit : how cause related marketing builds brands
by Pringle, Hamish | Thompson, Marjorie. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Chichester : Wiley, 1999Accession number(s): 231144.Availability: Items available for loan: Main Campus [Call number: HF5414 P746B] (1).
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158.
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159.
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160.
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