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21. Books
A practical guide to integrated marketing communications

by Brannan, Tom.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Kogan Page, 1995Accession number(s): 220292, 220293, 220294.Availability: Items available for loan: Main Campus [Call number: HF5415.123 B726P] (1).

22. Books
A preface to marketing management

by Peter, J. Paul | Donnelly, James H., Jr.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood, Ill. : Irwin, 1991Accession number(s): 180520000044.Availability: Items available for loan: Main Campus [Call number: HF5415.13 P473P 1991] (1).

23. Books
A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr.

by Peter, J. Paul | Donnelly, James H., Jr.

Edition: 7th ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Burr Ridge, Ill. : Irwin, c1997Accession number(s): 200205220698, 200205220699, 200205220701.Availability: Items available for loan: Main Campus [Call number: HF5415.13 P473P 1997] (1).

24. Books
A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr.

by Peter, J. Paul | Donnelly, James H., Jr.

Edition: 9th ed. , international ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2003Accession number(s): 200310040026, 200310040027.Availability: Items available for loan: Main Campus [Call number: HF5415.13 P473P 2003] (1).

25. Books
A quick start guide to social media marketing : high-impact, low-cost marketing that works / Neil Richardson, Ruth Gosnay and Angela Carroll

by Richardson, Neil | Gosnay, Ruth | Carroll, Angela.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Kogan Page, 2010Accession number(s): 201011170007.Availability: Items available for loan: Main Campus [Call number: HF 5415.1265 R523Q] (1).

26. Books
A reader in marketing communications / edited by Philip J. Kitchen ... [et al.]

by Kitchen, Philip J [ed.].

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Routledge, 2005Accession number(s): 200802260026, 200805020010.Availability: Items available for loan: Main Campus [Call number: HF5415.123 R422] (2).

27. Books
A short course in international marketing : approaching and penetrating the global marketplace

by Curry, Jeffrey Edmund.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: San Rafael, Calif. : World Trade Press, 1999Accession number(s): 221906.Availability: Items available for loan: Main Campus [Call number: HF1416 C877S] (1).

28.
A study of the impact of perceived interactivity of web banner ads : an advertising hierarchy of effect approach / by Chayaporn Aussavadeegool

by Chayaporn Aussavadeegool.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: [Bangkok] : Graduate School, Bangkok Univ., 2004Dissertation note: Thesis (M.A.)--Bangkok University, 2004 Other title: Impact of perceived interactivity of web banner ads : an advertising hierarchy of effect approach.Online access: Electronic Resource Accession number(s): 200506220066, 200506220067.Availability: Items available for loan: Main Campus [Call number: Thesis C429S 2004 BU] (2).

29. Books
Aaker on branding : 20 principles that drive success / David Aaker.

by Aaker, David.

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : Morgan James Publishing, 2014Accession number(s): 2015000001600, 2015000001858.Availability: No items available Checked out (1).

30. Books
Activate! : power up your brand to dominate your market, crush your competition & win in the digital age / by Gal S. Borenstein.

by Borenstein, Gal S.

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: [S.l.] : Protocol House Publishers, c2014Other title: Activate! : power up your brand to dominate your market, crush your competition and win in the digital age /.Accession number(s): 2017000001269.Availability: Items available for loan: Main Campus [Call number: HF5415.1265 B673A 2014] (1).

31. Books
Advanced cases in marketing management

by Bursk, Edward Collins | Stephen, Greyser A.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Englewood Cliffs, N.J. : Prentice-Hall, 1968Accession number(s): 346.Availability: Items available for loan: Main Campus [Call number: HF5415.13 B877A] (1).

32. Books
Advances in corporate branding / edited by John M.T. Balmer, Brunel University London, UK [and three others].

by Balmer, John M.T [editor] | Powell, Shaun M [editor] | Kernstock, Joachim [editor] | Brexendorf, Tim [editor].

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Copyright date: London : Palgrave Macmillan, ©2017Accession number(s): 2017000002804.Availability: Items available for loan: Main Campus [Call number: HF5415.1255 A382 2017] (1).

33. Books
Advertising / Thom Forbes

by Forbes, Thom.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Gloucester, Mass. : Rockport, c2000Accession number(s): 200208050043, 200208050044.Availability: Items available for loan: Main Campus [Call number: HF6146 .I58 F672A] (1).

34. Books
Advertising & the business of brands : an introduction to careers & concepts in advertising & marketing / by Bruce Bendinger ... [et al.]

by Bendinger, Bruce.

Edition: 2nd (21st century) ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Chicago, Ill. : Copy Workshop, c2004Other title: Advertising and the business of brands : an introduction to careers & concepts in advertising & marketing.Accession number(s): 200704260010.Availability: Items available for loan: Main Campus [Call number: HF5813 .U6 A383 2004] (1).

35. Books
Advertising 2.0 : social media marketing in a Web 2.0 world / Tracy L. Tuten.

by Tuten, Tracy L, 1967-.

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Westport, Conn. : Praeger, 2008Accession number(s): 201009210001.Availability: Items available for loan: Main Campus [Call number: HF6146.I58 T873A 2008] (1).

36. Books
Advertising and communication management

by Ray, Michael L.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Englewood Cliffs, N.J. : Prentice-Hall, 1982Accession number(s): 37091.Availability: Items available for loan: Main Campus [Call number: HF5823 R39A] (1).

37. Books
Advertising and marketing to the new majority

by Woods, Gail Baker.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Belmont, Calif. : Wadsworth Pub. Co., 1995Accession number(s): 205527.Availability: Items available for loan: Main Campus [Call number: HF5813 .U6 W662A] (1).

38. Books
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch

by Belch, George E | Belch, Michael A.

Edition: 8th ed. , McGraw-Hill international ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Boston, Mass. : McGraw-Hill Irwin, c2009Accession number(s): 201006180007, 201301310065.Availability: Items available for loan: Main Campus [Call number: HF5823 B442A 2009] (1).

39. Books
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch

by Belch, George E | Belch, Michael A.

Edition: 4th ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Boston, Mass. : Irwin/McGraw-Hill, c1998Accession number(s): 200205200974, 200205200975, 200205200979, 200205200980, 200205200981.Availability: Items available for loan: Main Campus [Call number: HF5823 B442A 1998] (3).

40. Books
Advertising and promotion : an integrated marketing communications perspective / George Belch and Michael Belch

by Belch, George E. (George Edward), 1951- [author] | Belch, Michael A [author.].

Edition: Eleventh edition, McGraw-Hill Education International editionMaterial type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Copyright date: New York, N.Y. : McGraw Hill Education, ©2018Accession number(s): 2018000002203.Availability: Items available for loan: Main Campus [Call number: HF5823 B442A 2018] (1).


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