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Brand relevance : making competitors irrelevant / David A. Aaker
by Aaker, David A. Material type: Book; Literary form:
Fiction
; Audience:
Specialized;
Publisher: San Francisco, Calif. : Jossey-Bass, c2011Accession number(s): 201108050013, 201311050007.Availability: Items available for loan: Main Campus [Call number: HD69.B7 A243B] (1). Checked out (1).
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4.
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Essentials of marketing research
by Kumar, V | Aaker, David A | Day, George S. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York, N.Y. : Wiley, 1999Accession number(s): 290120010001, 290120010002.Availability: Items available for loan: Main Campus [Call number: HF5415.2 K852E] (1).
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5.
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Marketing research
by Aaker, David A | Kumar, V | Day, George S. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York, N.Y. : Wiley, 2001Accession number(s): 81220000012, 81220000013.Availability: Items available for loan: Main Campus [Call number: HF5415.2 A243M 2001] (1).
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6.
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Marketing research
by Aaker, David A | Day, George S. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York, N.Y. : Wiley, 1990Accession number(s): 149841.Availability: No items available
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7.
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Marketing research / David A. Aaker, V. Kumar, George S. Day
by Aaker, David A | Kumar, V | Day, George S. Edition: 9th ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Hoboken, N.J. : Wiley, c2007Accession number(s): 200911060024.Availability: Items available for loan: Main Campus [Call number: HF5415.2 A243M 2007] (1).
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8.
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Spanning silos : the new CMO imperative / David A. Aaker
by Aaker, David A. Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. : Harvard Business School Press, c2008Accession number(s): 200908130009.Availability: Items available for loan: Main Campus [Call number: HF5415.13 A243S] (1).
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9.
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Strategic market management
by Aaker, David A. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York, N.Y. : Wiley, 1998Accession number(s): 223860.Availability: No items available In transit (1).
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10.
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Strategic market management / David A. Aaker
by Aaker, David A. Edition: 7th ed. , international ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Hoboken, N.J. : Wiley, c2005Accession number(s): 200505120021.Availability: Items available for loan: Main Campus [Call number: HF5415.13 A243S 2005] (1).
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11.
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Strategic market management / David A. Aaker
by Aaker, David A. Edition: 3rd ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: New York, N.Y. : Wiley, c1992Accession number(s): 146458, 200309190097.Availability: Items available for loan: Main Campus [Call number: HF5415.13 A243S 1992] (1).
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