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Your search returned 200 results.

1. Books
100 ideas that changed advertising / Simon Veksner.

by Veksner, Simon [author].

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Laurence King Publishing, 2015Other title: One hundred ideas that changed advertising.Accession number(s): 2016000003813.Availability: Items available for loan: Main Campus [Call number: HF5811 V447O 2015] (1).

2. Books
A guide to Web marketing : successful promotion on the net

by Davis, Judy.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Kogan Page, 2000Accession number(s): 80720000026, 80720000027.Availability: Items available for loan: Main Campus [Call number: HF5415.1265 D384G] (1).

3. Books
A history of advertising / Stephane Pincas and Marc Loiseau ; foreword by Maurice Levy

by Pincas, Stephane | Loiseau, Marc.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Hong Kong : Taschen, c2008Accession number(s): 201006020018.Availability: Items available for loan: Main Campus [Call number: HF 5811 P562H] (1).

4. Books
A master class in brand planning : the timeless works of Stephen King / edited by Judie Lannon, Merry Baskin

by King, Stephen, 1931- | Lannon, Judie [ed.] | Baskin, Merry [ed.].

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Chichester : Wiley, c2007Accession number(s): 200805200004.Availability: Items available for loan: Main Campus [Call number: HF5415.1255 K563M] (1).

5. Books
A practical guide to integrated marketing communications

by Brannan, Tom.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Kogan Page, 1995Accession number(s): 220292, 220293, 220294.Availability: Items available for loan: Main Campus [Call number: HF5415.123 B726P] (1).

6. Books
A reader in marketing communications / edited by Philip J. Kitchen ... [et al.]

by Kitchen, Philip J [ed.].

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Routledge, 2005Accession number(s): 200802260026, 200805020010.Availability: Items available for loan: Main Campus [Call number: HF5415.123 R422] (2).

7.
A study of the impact of perceived interactivity of web banner ads : an advertising hierarchy of effect approach / by Chayaporn Aussavadeegool

by Chayaporn Aussavadeegool.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: [Bangkok] : Graduate School, Bangkok Univ., 2004Dissertation note: Thesis (M.A.)--Bangkok University, 2004 Other title: Impact of perceived interactivity of web banner ads : an advertising hierarchy of effect approach.Online access: Electronic Resource Accession number(s): 200506220066, 200506220067.Availability: Items available for loan: Main Campus [Call number: Thesis C429S 2004 BU] (2).

8. Books
Advertising / Thom Forbes

by Forbes, Thom.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Gloucester, Mass. : Rockport, c2000Accession number(s): 200208050043, 200208050044.Availability: Items available for loan: Main Campus [Call number: HF6146 .I58 F672A] (1).

9. Books
Advertising & the business of brands : an introduction to careers & concepts in advertising & marketing / by Bruce Bendinger ... [et al.]

by Bendinger, Bruce.

Edition: 2nd (21st century) ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Chicago, Ill. : Copy Workshop, c2004Other title: Advertising and the business of brands : an introduction to careers & concepts in advertising & marketing.Accession number(s): 200704260010.Availability: Items available for loan: Main Campus [Call number: HF5813 .U6 A383 2004] (1).

10. Books
Advertising 2.0 : social media marketing in a Web 2.0 world / Tracy L. Tuten.

by Tuten, Tracy L, 1967-.

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Westport, Conn. : Praeger, 2008Accession number(s): 201009210001.Availability: Items available for loan: Main Campus [Call number: HF6146.I58 T873A 2008] (1).

11. Books
Advertising and communication management

by Ray, Michael L.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Englewood Cliffs, N.J. : Prentice-Hall, 1982Accession number(s): 37091.Availability: Items available for loan: Main Campus [Call number: HF5823 R39A] (1).

12. Books
Advertising and marketing to the new majority

by Woods, Gail Baker.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Belmont, Calif. : Wadsworth Pub. Co., 1995Accession number(s): 205527.Availability: Items available for loan: Main Campus [Call number: HF5813 .U6 W662A] (1).

13. Books
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch

by Belch, George E | Belch, Michael A.

Edition: 8th ed. , McGraw-Hill international ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Boston, Mass. : McGraw-Hill Irwin, c2009Accession number(s): 201006180007, 201301310065.Availability: Items available for loan: Main Campus [Call number: HF5823 B442A 2009] (1).

14. Books
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch

by Belch, George E | Belch, Michael A.

Edition: 4th ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Boston, Mass. : Irwin/McGraw-Hill, c1998Accession number(s): 200205200974, 200205200975, 200205200979, 200205200980, 200205200981.Availability: Items available for loan: Main Campus [Call number: HF5823 B442A 1998] (3).

15. Books
Advertising and promotion : an integrated marketing communications perspective / George Belch and Michael Belch

by Belch, George E. (George Edward), 1951- [author] | Belch, Michael A [author.].

Edition: Eleventh edition, McGraw-Hill Education International editionMaterial type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Copyright date: New York, N.Y. : McGraw Hill Education, ©2018Accession number(s): 2018000002203.Availability: Items available for loan: Main Campus [Call number: HF5823 B442A 2018] (1).

16. Books
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch

by Belch, George E | Belch, Michael A.

Edition: 7th ed. , McGraw-Hill international ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2007Accession number(s): 200705260018, 200711090002, 200809040039, 200809040040.Availability: Items available for loan: Main Campus [Call number: HF5823 B442A 2007] (1).

17. Books
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E [author.] | Belch, Michael A [author.].

Edition: 10e, Global editionMaterial type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Singapore : McGraw-Hill Education, 2015Accession number(s): 2017000001500, 2017000001521.Availability: Items available for loan: Main Campus [Call number: HF5823 B442A 2015] (1). Checked out (1).

18. Books
Advertising and promotion : an integrated marketing communications perspective / George Edward Belch & Michael A. Belch

by Belch, George Edward | Belch, Michael A.

Edition: 5th ed. , international ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2001Accession number(s): 200302190001, 260420010022.Availability: Items available for loan: Main Campus [Call number: HF5823 B442A 2001] (2).

19. Books
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch

by Belch, George Eugene | Belch, Michael A.

Edition: 6th ed. , international ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2004Accession number(s): 200406300082, 200412150034, 200504270009, 200702120009, 200406300083.Availability: Items available for loan: Main Campus [Call number: HF5823 B442A 2004] (1).

20. Books
Advertising and sales promotion strategy / Gerard J. Tellis

by Tellis, Gerard J, 1950-.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Reading, Mass. : Addison-Wesley, c1998Accession number(s): 200407230141, 231138.Availability: Items available for loan: Main Campus [Call number: HF5823 T444A] (1).


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