Your search returned 144 results.

1. Books
A master class in brand planning : the timeless works of Stephen King / edited by Judie Lannon, Merry Baskin

by King, Stephen, 1931- | Lannon, Judie [ed.] | Baskin, Merry [ed.].

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Chichester : Wiley, c2007Accession number(s): 200805200004.Availability: Items available for loan: Main Campus [Call number: HF5415.1255 K563M] (1).

2.
A study of the impact of perceived interactivity of web banner ads : an advertising hierarchy of effect approach / by Chayaporn Aussavadeegool

by Chayaporn Aussavadeegool.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: [Bangkok] : Graduate School, Bangkok Univ., 2004Dissertation note: Thesis (M.A.)--Bangkok University, 2004 Other title: Impact of perceived interactivity of web banner ads : an advertising hierarchy of effect approach.Online access: Electronic Resource Accession number(s): 200506220066, 200506220067.Availability: Items available for loan: Main Campus [Call number: Thesis C429S 2004 BU] (2).

3. Books
Advertising / Thom Forbes

by Forbes, Thom.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Gloucester, Mass. : Rockport, c2000Accession number(s): 200208050043, 200208050044.Availability: Items available for loan: Main Campus [Call number: HF6146 .I58 F672A] (1).

4. Books
Advertising & the business of brands : an introduction to careers & concepts in advertising & marketing / by Bruce Bendinger ... [et al.]

by Bendinger, Bruce.

Edition: 2nd (21st century) ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Chicago, Ill. : Copy Workshop, c2004Other title: Advertising and the business of brands : an introduction to careers & concepts in advertising & marketing.Accession number(s): 200704260010.Availability: Items available for loan: Main Campus [Call number: HF5813 .U6 A383 2004] (1).

5. Books
Advertising media planning : a brand management approach / Larry D. Kelley and Donald W. Jugenheimer

by Kelley, Larry D, 1955- | Jugenheimer, Donald W.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Armonk, N.Y. : M.E. Sharpe, c2004Accession number(s): 200704240008.Availability: Items available for loan: Main Campus [Call number: HF5826.5 K444A] (1).

6. Books
Advertising media planning : a brand management approach / Larry D. Kelley and Donald W. Jugenheimer

by Kelley, Larry D, 1955- | Jugenheimer, Donald W.

Edition: 2nd ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Armonk, N.Y. : M.E. Sharpe, c2008Accession number(s): 200806180003.Availability: Items available for loan: Main Campus [Call number: HF5826.5 K444A 2008] (1).

7. Books
Advertising media planning : a brand management approach / Larry D. Kelley, Donald W. Jugenheimer and Kim Bartel Sheehan.

by Kelley, Larry D, 1955- | Jugenheimer, Donald W | Sheehan, Kim.

Edition: 3rd ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Armonk, N.Y. : M.E. Sharpe, c2012Accession number(s): 201303220032, 201303220033, 201303070028.Availability: Items available for loan: Main Campus [Call number: HF 5826.5 K444A 2012] (1).

8. Books
Asian brand strategy : building and sustaining strong global brands in Asia / Martin Roll.

by Roll, Martin, 1967- [author].

Edition: Second edition, revised and updatedMaterial type: book Book; Format: print ; Audience: Specialized; Publisher: New York, N.Y. : Palgrave Macmillan 2015Other title: Dust jacket title: Asian brand strategy : building & sustaining strong global brands in Asia.Accession number(s): 2016000004368.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 R644A 2015] (1).

9. Books
Asian branding : a great way to fly / Ian Batey

by Batey, Ian.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Singapore : Prentice Hall, 2002Accession number(s): 200204190067, 200204190068.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 B373A] (1).

10. Books
Basics of branding : a practical guide for managers / Jay Gronlund.

by Gronlund, Jay.

Edition: First ed.Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : Business Expert Press, 2013Accession number(s): 2015000002694.Availability: Items available for loan: Main Campus [Call number: HF5415.1255 G766B 2013] (1).

11. Books
Brain tattoos : creating unique brands that stick in your customers' minds / Karen Post ; foreword by Jeffery H. Gitomer ; afterword by Michael Tchong

by Post, Karen.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : AMACOM, c2005Accession number(s): 201102030026.Availability: Items available for loan: Main Campus [Call number: HD 69 .B7 P677B] (1).

12. Books
Brand aid : a quick reference guide to solving your branding problems and strengthening your marketing position / Brad VanAuken.

by VanAuken, Brad.

Edition: Second editionMaterial type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, New York : AMACOM, c2015Accession number(s): 2015000001931.Availability: Items available for loan: Main Campus [Call number: HD69.B7 V362B 2015] (1).

13. Books
Brand bible : the complete guide to building, designing, and sustaining brands / edited by Debbie Millman ; Rodrigo Corral Design.

by Millman, Debbie [ed.].

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Beverly, Mass. : Rockport Publishers, 2012Accession number(s): 201304050010.Availability: Items available for loan: Main Campus [Call number: HF 5415.1255 B726] (1).

14. Books
Brand breakout : how emerging market brands will go global / Nirmalya Kumar, Jan-Benedict E.M. Steenkamp.

by Kumar, Nirmalya | Steenkamp, Jan-Benedict E.M.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : Palgrave Macmillan, 2013Accession number(s): 201310250013.Availability: Items available for loan: Main Campus [Call number: HF 5415.1255 K852B] (1).

15. Books
Brand culture / edited by Jonathan E. Schroeder and Miriam Salzer-Mörling ; with Søren Askegaard ... [et al.].

by Salzer-Mörling, Miriam [ed.] | Askegaard, Søren [ed.].

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Routledge, 2006Accession number(s): 2016000005807.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 B726 2006] (1).

16. Books
Brand esSense : using sense, symbol and story to design brand identity / Neil Gains.

by Gains, Neil.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Kogan Page, c2014Accession number(s): 201404230006, 201404230005.Availability: Items available for loan: Main Campus [Call number: HF 5415.1255 G346B] (2).

17. Books
Brand failures / Matt Haig

by Haig, Matt.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Kogan Page, 2003Accession number(s): 200310280014, 200310280015.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 H343B] (1).

18. Books
Brand genius / Damrong Pinkoon.

by Damrong Pinkoon [author].

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Copyright date: Bangkok : Damrong Pinkoon Company Limited, ©2016Accession number(s): 2017000001886.Availability: Items available for loan: Main Campus [Call number: HD69.B7 D357B 2016] (1).

19. Books
Brand Hollywood : selling entertainment in a global media age / Paul Grainge.

by Grainge, Paul.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Routledge, 2008Accession number(s): 200812040017.Availability: No items available Checked out (1).

20. Books
Brand immortality : how brands can live long and prosper / Hamish Pringle, Peter Field.

by Pringle, Hamish | Field, Peter.

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Kogan Page, 2008Accession number(s): 201102030028.Availability: Items available for loan: Main Campus [Call number: HD69.B7 P746B] (1).


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