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1.
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A managerial introduction to marketing
by Staudt, Thomas A | Taylor, Donald Arthur | Bowersox, Donald J. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Englewood Cliffs, N.J. : Prentice-Hall, 1976Accession number(s): 15745.Availability: Items available for loan: Main Campus [Call number: HF5415.13 S728M 1976] (1).
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2.
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3.
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A preface to marketing management
by Peter, J. Paul | Donnelly, James H., Jr. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Homewood, Ill. : Irwin, 1991Accession number(s): 180520000044.Availability: Items available for loan: Main Campus [Call number: HF5415.13 P473P 1991] (1).
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4.
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A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr.
by Peter, J. Paul | Donnelly, James H., Jr. Edition: 7th ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Burr Ridge, Ill. : Irwin, c1997Accession number(s): 200205220698, 200205220699, 200205220701.Availability: Items available for loan: Main Campus [Call number: HF5415.13 P473P 1997] (1).
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5.
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A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr.
by Peter, J. Paul | Donnelly, James H., Jr. Edition: 9th ed. , international ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2003Accession number(s): 200310040026, 200310040027.Availability: Items available for loan: Main Campus [Call number: HF5415.13 P473P 2003] (1).
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6.
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Advanced cases in marketing management
by Bursk, Edward Collins | Stephen, Greyser A. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Englewood Cliffs, N.J. : Prentice-Hall, 1968Accession number(s): 346.Availability: Items available for loan: Main Campus [Call number: HF5415.13 B877A] (1).
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7.
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Advertising and sales promotion strategy / Gerard J. Tellis
by Tellis, Gerard J, 1950-. Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Reading, Mass. : Addison-Wesley, c1998Accession number(s): 200407230141, 231138.Availability: Items available for loan: Main Campus [Call number: HF5823 T444A] (1).
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8.
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9.
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AMA complete guide to small business marketing
by Cook, Kenneth Joseph. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Lincolnwood, Ill : NTC Business, 1993Accession number(s): 131860.Availability: Items available for loan: Main Campus [Call number: HF5415.1 C664A] (1).
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10.
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AMA handbook for managing business to business marketing communications
by De Bonis, J. Nicholas | Peterson, Roger S. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Chicago, Ill. : American Marketing Association, 1997Accession number(s): 189489.Availability: Items available for loan: Main Campus [Call number: HF5415.1263 D426A] (1).
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11.
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12.
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Analysis for marketing planning
by Lehmann, Donald R | Winer, Russell S. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Burr Ridge, Ill. : Irwin, 1994Accession number(s): 163998.Availability: Items available for loan: Main Campus [Call number: HF5415.13 L435A 1994] (1).
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13.
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Analysis for marketing planning
by Lehmann, Donald R | Winer, Russell S. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Chicago, Ill. : Irwin, 1997Accession number(s): 212870.Availability: Items available for loan: Main Campus [Call number: HF5415.13 L435A 1997] (1).
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14.
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Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer
by Lehmann, Donald R | Winer, Russell S. Edition: 6th ed. , international ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. : McGraw-Hill, 2005Accession number(s): 200605250105.Availability: Items available for loan: Main Campus [Call number: HF5415.13 L435A 2005] (1).
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15.
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Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer
by Lehmann, Donald R | Winer, Russell S. Edition: 5th ed. , international ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2002Accession number(s): 200407020384, 200407020385.Availability: Items available for loan: Main Campus [Call number: HF5415.13 L435A 2002] (1).
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16.
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Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer
by Lehmann, Donald R | Winer, Russell S. Edition: 5th ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. : McGraw-Hill Irwin, c2002Accession number(s): 200406150119, 200406150120.Availability: Items available for loan: Main Campus [Call number: HF5415.13 L435A 2002] (1).
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17.
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Asian brand strategy : building and sustaining strong global brands in Asia / Martin Roll.
by Roll, Martin, 1967- [author]. Edition: Second edition, revised and updatedMaterial type: Book; Format:
print
; Audience:
Specialized;
Publisher: New York, N.Y. : Palgrave Macmillan 2015Other title: Dust jacket title: Asian brand strategy : building & sustaining strong global brands in Asia.Accession number(s): 2016000004368.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 R644A 2015] (1).
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18.
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Asian branding : a great way to fly / Ian Batey
by Batey, Ian. Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Singapore : Prentice Hall, 2002Accession number(s): 200204190067, 200204190068.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 B373A] (1).
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19.
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20.
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Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy
by Perreault, William D., Jr | McCarthy, E. Jerome. Edition: 14th ed. , international ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2002Accession number(s): 200204120059, 200308200030, 200308200031.Availability: Items available for loan: Main Campus [Call number: HF5415.13 P477B 2002] (1).
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