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1.
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A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr.
by Peter, J. Paul | Donnelly, James H., Jr. Edition: 7th ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Burr Ridge, Ill. : Irwin, c1997Accession number(s): 200205220698, 200205220699, 200205220701.Availability: Items available for loan: Main Campus [Call number: HF5415.13 P473P 1997] (1).
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2.
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A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr.
by Peter, J. Paul | Donnelly, James H., Jr. Edition: 9th ed. , international ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2003Accession number(s): 200310040026, 200310040027.Availability: Items available for loan: Main Campus [Call number: HF5415.13 P473P 2003] (1).
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3.
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4.
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch
by Belch, George Eugene | Belch, Michael A. Edition: 6th ed. , international ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2004Accession number(s): 200406300082, 200412150034, 200504270009, 200702120009, 200406300083.Availability: Items available for loan: Main Campus [Call number: HF5823 B442A 2004] (1).
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5.
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6.
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Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer
by Lehmann, Donald R | Winer, Russell S. Edition: 6th ed. , international ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. : McGraw-Hill, 2005Accession number(s): 200605250105.Availability: Items available for loan: Main Campus [Call number: HF5415.13 L435A 2005] (1).
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7.
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Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer
by Lehmann, Donald R | Winer, Russell S. Edition: 5th ed. , international ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2002Accession number(s): 200407020384, 200407020385.Availability: Items available for loan: Main Campus [Call number: HF5415.13 L435A 2002] (1).
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8.
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Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer
by Lehmann, Donald R | Winer, Russell S. Edition: 5th ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. : McGraw-Hill Irwin, c2002Accession number(s): 200406150119, 200406150120.Availability: Items available for loan: Main Campus [Call number: HF5415.13 L435A 2002] (1).
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9.
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10.
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Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy
by Perreault, William D., Jr | McCarthy, E. Jerome. Edition: 14th ed. , international ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2002Accession number(s): 200204120059, 200308200030, 200308200031.Availability: Items available for loan: Main Campus [Call number: HF5415.13 P477B 2002] (1).
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11.
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Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr.
by Dwyer, F. Robert | Tanner, John F., Jr. Edition: 3rd ed. , international ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. : McGraw-Hill, 2006Accession number(s): 200505170041.Availability: Items available for loan: Main Campus [Call number: HF5415 D893B 2006] (1).
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12.
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Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr.
by Dwyer, F. Robert | Tanner, John F., Jr. Edition: 2nd ed. , international ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. : McGraw-Hill/Irwin, 2002Accession number(s): 200304250037, 200304250038.Availability: Items available for loan: Main Campus [Call number: HF5415 D893B 2002] (1).
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13.
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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson
by Peter, J. Paul | Olson, Jerry Corrie, 1944-. Edition: 6th ed. , international ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2002Accession number(s): 200208150026, 200211260152.Availability: Items available for loan: Main Campus [Call number: HF5415.3 P473C 2002] (1).
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14.
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15.
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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson
by Peter, J. Paul | Olson, Jerry Corrie, 1944-. Edition: 5th ed. , international ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. : Irwin McGraw-Hill, 1999Accession number(s): 200702140012.Availability: Items available for loan: Main Campus [Call number: HF5415.3 P473C 1999] (1).
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16.
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17.
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Global marketing : foreign entry, local marketing, & global management / Johny K. Johansson
by Johansson, Johny K. Edition: 3rd ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2003Other title: Global marketing : foreign entry, local marketing, and global management.Accession number(s): 200309040041, 200309040042.Availability: Items available for loan: Main Campus [Call number: HF1416 J632G 2003] (1).
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18.
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Global marketing : foreign entry, local marketing, & global management / Johny K. Johansson
by Johansson, Johny K. Edition: 3rd ed. , international ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2003Other title: Global marketing : foreign entry, local marketing, and global management.Accession number(s): 200302250012, 200308210039.Availability: Items available for loan: Main Campus [Call number: HF1416 J632G 2003] (1).
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19.
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Global marketing : foreign entry, local marketing, & global management / Johny K. Johansson
by Johansson, Johny K. Edition: 4th ed. , international ed.Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. : McGraw-Hill, 2006Other title: Global marketing : foreign entry, local marketing, and global management.Accession number(s): 200606220010.Availability: Items available for loan: Main Campus [Call number: HF1416 J632G 2006] (1).
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20.
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IMC : using advertising and promotion to build brands / Tom Duncan
by Duncan, Thomas R. Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2002Accession number(s): 200407230128.Availability: Items available for loan: Main Campus [Call number: HF5415.13 D862I] (1).
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