Your search returned 2 results.

1. Books
The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz

by Katz, Helen E.

Edition: 2nd ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Mahwah, N.J. : Lawrence Erlbaum Associates, c2003Accession number(s): 200406250299, 200406250300.Availability: Items available for loan: Main Campus [Call number: HF5826.5 K379M 2003] (1).

2.
Time and media markets [electronic resource] / edited by Alan B. Albarran, Angel Arrese.

by Albarran, Alan B [ed.] | Arrese, Angel [ed.].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Mahwah, N.J. : Lawrence Erlbaum, 2003Online access: Electronic Resources Availability: No items available


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