Your search returned 4 results.

1. Books
Brand relevance : making competitors irrelevant / David A. Aaker

by Aaker, David A.

Material type: book Book; Literary form: Fiction ; Audience: Specialized; Publisher: San Francisco, Calif. : Jossey-Bass, c2011Accession number(s): 201108050013, 201311050007.Availability: Items available for loan: Main Campus [Call number: HD69.B7 A243B] (1). Checked out (1).

2. Books
How to establish a unique brand in the consulting profession : powerful techniques for the successful practitioner / Alan Weiss

by Weiss, Alan.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: San Francisco, Calif. : Jossey-Bass/Pfeiffer, c2002Accession number(s): 200605110012.Availability: Items available for loan: Main Campus [Call number: HD69 .C6 W447H] (1).

3.
The global market [electronic resource] : developing a strategy to manage across borders / John Quelch, Rohit Deshpande, editors.

by Quelch, John A [ed.] | Deshpande, Rohit [ed.].

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: San Francisco : Jossey-Bass, c2004Online access: Electronic Resources Availability: No items available

4. Books
Unleashing the power of PR : a contrarian's guide to marketing and communication / Mark Weiner.

by Weiner, Mark, 1946-.

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: San Francisco, Calif. : Jossey-Bass, c2006Accession number(s): 201205120005.Availability: Items available for loan: Main Campus [Call number: HD59 W446U 2006] (1).


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