Your search returned 4 results.

1. Books
A master class in brand planning : the timeless works of Stephen King / edited by Judie Lannon, Merry Baskin

by King, Stephen, 1931- | Lannon, Judie [ed.] | Baskin, Merry [ed.].

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Chichester : Wiley, c2007Accession number(s): 200805200004.Availability: Items available for loan: Main Campus [Call number: HF5415.1255 K563M] (1).

2. Books
A new brand world : 8 principles for achieving brand leadership in the 21st century / Scott Bedbury with Stephen Fenichell

by Bedbury, Scott | Fenichell, Stephen.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : Penguin, 2003Accession number(s): 200604210010.Availability: Items available for loan: Main Campus [Call number: HD 69 .B7 B422N] (1).

3. Books
The origin of brands : discover the natural laws of product innovation and business survival / Al Ries and Laura Ries

by Ries, Al | Ries, Laura.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : HarperBusiness, c2004Accession number(s): 200901220013.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 R537O] (1).

4. Books
United we brand : how to create a cohesive brand that's seen, heard, and remembered / Mike Moser

by Moser, Mike.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Boston, Mass. : Harvard Business School Press, 2003Accession number(s): 200308080070, 200308080071.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 M673U] (1).


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