Your search returned 6 results.

1. Books
Creating powerful brands / Leslie de Chernatony, Malcolm McDonald and Elaine Wallace.

by De Chernatony, Leslie, 1953- | McDonald, Malcolm | Wallace, Elaine.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Routledge, 2013Accession number(s): 2015000002695.Availability: No items available Checked out (1).

2. Books
Creating powerful brands in consumer, service and industrial markets / Leslie de Chernatony and Malcolm McDonald

by De Chernatony, Leslie | McDonald, Malcolm, 1938-.

Edition: 3rd ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Oxford : Elsevier Butterworth-Heinemann, 2006Accession number(s): 200809060008.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 D423C 2006] (1).

3. Books
Marketing plans : how to prepare them, how to use them / Malcolm McDonald

by McDonald, Malcolm, 1938-.

Edition: 5th ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Amsterdam : Butterworth-Heinemann, 2003Accession number(s): 200310280044.Availability: Items available for loan: Main Campus [Call number: HF5415.13 M322M 2003] (1).

4. Books
Marketing plans : how to prepare them how to use them / Malcolm McDonald

by McDonald, Malcolm, 1938-.

Edition: 5th ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Oxford : Butterworth-Heinemann, 2002Accession number(s): 200308150019.Availability: Items available for loan: Main Campus [Call number: HF5415.13 M322M 2002] (1).

5. Books
Retail marketing plans : how to prepare them how to use them

by McDonald, Malcolm H.B | Tideman, Christopher C.S.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford : Butterworth-Heinemann, 1996Accession number(s): 182918.Availability: Items available for loan: Main Campus [Call number: HF5415.13 M322R] (1).

6. Books
The marketing plan in colour : a pictorial guide for managers / Malcolm McDonald and Peter Morris

by McDonald, Malcolm, 1938- | Morris, Peter | McDonald, Malcolm, 1938-. Marketing plans.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Oxford : Butterworth-Heinemann, 2000Accession number(s): 200308150020, 200310290042.Availability: No items available


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