Your search returned 87 results.

1. Books
A practical guide to integrated marketing communications

by Brannan, Tom.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Kogan Page, 1995Accession number(s): 220292, 220293, 220294.Availability: Items available for loan: Main Campus [Call number: HF5415.123 B726P] (1).

2. Books
Advertising media planning : a brand management approach / Larry D. Kelley and Donald W. Jugenheimer

by Kelley, Larry D, 1955- | Jugenheimer, Donald W.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Armonk, N.Y. : M.E. Sharpe, c2004Accession number(s): 200704240008.Availability: Items available for loan: Main Campus [Call number: HF5826.5 K444A] (1).

3. Books
Advertising media planning : a brand management approach / Larry D. Kelley and Donald W. Jugenheimer

by Kelley, Larry D, 1955- | Jugenheimer, Donald W.

Edition: 2nd ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Armonk, N.Y. : M.E. Sharpe, c2008Accession number(s): 200806180003.Availability: Items available for loan: Main Campus [Call number: HF5826.5 K444A 2008] (1).

4. Books
Advertising media planning : a brand management approach / Larry D. Kelley, Donald W. Jugenheimer and Kim Bartel Sheehan.

by Kelley, Larry D, 1955- | Jugenheimer, Donald W | Sheehan, Kim.

Edition: 3rd ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Armonk, N.Y. : M.E. Sharpe, c2012Accession number(s): 201303220032, 201303220033, 201303070028.Availability: Items available for loan: Main Campus [Call number: HF 5826.5 K444A 2012] (1).

5. Books
Brand admiration : building a business people love / C. Whan Park, Deborah J. MacInnis, Andreas B. Eisingerich ; foreword by Allen M. Weiss.

by Park, Whan C [author.] | MacInnis, Deborah J [author.] | Eisingerich, A. B. (Andreas B.) [author.] | Weiss, Allen [foreword].

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Copyright date: Hoboken, N.J. : Wiley ©2016Accession number(s): 2017000001111.Availability: Items available for loan: Main Campus [Call number: HF5415.1255 P374B 2016] (1).

6. Books
Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity / David A. Aaker

by Aaker, David A.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : Free Press, c2004Accession number(s): 200902040002.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 A243B] (1).

7. Books
Brand rewired : connecting intellectual property, branding, and creativity strategy / Anne H. Chasser, Jennifer C. Wolfe

by Chasser, Anne H | Wolfe, Jennifer C.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Hoboken, N.J. : Wiley, c2010Accession number(s): 201102030035.Availability: Items available for loan: Main Campus [Call number: HF 5415.15 C427B] (1).

8. Books
Business development for dummies / by Anna Kennedy

by Kennedy, Anna [author].

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Chichester : Wiley, 2015Accession number(s): 2016000003509.Availability: Items available for loan: Main Campus [Call number: HF5386 K466B 2015] (1).

9. Books
Business plan project : a step-by-step guide to writing a business plan / David Sellars

by Sellars, David.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : Business Expert Press, 2009Accession number(s): 201103280018, 201103280019.Availability: Items available for loan: Main Campus [Call number: HD 30.28 S444B] (1).

10. Books
Buy-me! : swaying minds and influencing behaviours through mainstream advertising / Pedro Eloy.

by Eloy, Pedro.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: [S.l. : s.n.], c2011Other title: Buy me! : swaying minds and influencing behaviours through mainstream advertising.Accession number(s): 201303070025, 201303070026, 201303070027.Availability: Items available for loan: Main Campus [Call number: HF 5823 E469B] (1). In transit (1).

11.
Century Spice Road / game designer : Emerson Matsuuchi

by Matsuuchi, Emerson.

Material type: visual material Visual material; Type of visual material: legal article ; Audience: General; Rigaud : Plan B Games, ©2017Accession number(s): 2023000000519.Availability: Items available for loan: Main Campus [Call number: GAME0054] (1).

12.
Cities of Splendor/ a game by Marc Andre ; SPACE Cowboys

by Petersen, Christian T | SPACE Cowboys.

Material type: visual material Visual material; Type of visual material: legal article ; Audience: General; Manufacturer: Sartrouville : SPACE Cowboys, ©2017Accession number(s): 2022000000439.Availability: Items available for loan: Main Campus [Call number: GAME0042] (1).
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13. Books
Contemporary brand management / Johny K. Johansson, Kurt A. Carlson, Georgetown University, McDonough School of Business.

by Johansson, Johny K [author] | Carlson, Kurt A [author].

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Copyright date: Los Angeles, Calif. : SAGE, c2015Accession number(s): 2015000002692.Availability: Items available for loan: Main Campus [Call number: HF5415.1255 J632C 2015] (1).

14. Books
Creating breakthrough products : revealing the secrets that drive global innovation / Jonathan Cagan and Craig M. Vogel.

by Cagan, Jonathan, 1961- | Vogel, Craig M.

Edition: 2nd ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Upper Saddle River, N.J. : FT Press, c2013Accession number(s): 201211300001.Availability: Items available for loan: Main Campus [Call number: HF 5415.153 C332C 2013] (1).

15. Books
Creating breakthrough products : innovation from product planning to program approval / Jonathan Cagan, Craig M. Vogel

by Cagan, Jonathan, 1961- | Vogel, Craig M.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Upper Saddle River, N.J. : Financial Times Prentice Hall, c2002Accession number(s): 200309230053, 200309230054.Availability: Items available for loan: Main Campus [Call number: HF5415.153 C332C] (1).

16. Books
Creating powerful brands / Leslie de Chernatony, Malcolm McDonald and Elaine Wallace.

by De Chernatony, Leslie, 1953- | McDonald, Malcolm | Wallace, Elaine.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Routledge, 2013Accession number(s): 2015000002695.Availability: No items available Checked out (1).

17. Books
Creating powerful brands in consumer, service and industrial markets / Leslie de Chernatony and Malcolm McDonald

by De Chernatony, Leslie | McDonald, Malcolm, 1938-.

Edition: 3rd ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Oxford : Elsevier Butterworth-Heinemann, 2006Accession number(s): 200809060008.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 D423C 2006] (1).

18. Books
Developing, implementing, & managing an effective marketing plan

by Goetsch, Hal.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chicago, Ill. : American Marketing Association, 1994Accession number(s): 136349.Availability: Items available for loan: Main Campus [Call number: HF5415.13 G637D] (1).

19. Books
DigiMarketing : the essential guide to new media & digital marketing / Kent Wertime and Ian Fenwick

by Wertime, Kent | Fenwick, Ian.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Singapore : John Wiley & Sons (Asia), c2008Other title: DigiMarketing : the essential guide to new media and digital marketing.Accession number(s): 201001230008.Availability: Items available for loan: Main Campus [Call number: HF5415.1265 W477D] (1).

20. Books
Digital Marketing for dummies / : by Ryan Deiss and Russ Henneberry.

by Deiss, Ryan [author] | Henneberry, Russ [author].

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Hoboken, N.J. : Wiley, ©2017Accession number(s): 2017000001744.Availability: Items available for loan: Main Campus [Call number: HF5415.1265 D447D 2017] (1).


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