Sun Tzu strategies for marketing : 12 essential principles for winning the war for customers / Gerald A. Michaelson with Steven W. Michaelson
By: Michaelson, Gerald A.
Contributor(s): Michaelson, Steven W.
Material type: BookPublisher: New York, N.Y. : McGraw-Hill, c2004Description: 244 p.ISBN: 0071427317.Call No.: HF5415 M523S Subject(s): MARKETING | SUNZI 6TH CENT. B.C. SUNZI BING FAGeneral Note: Includes indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5415 M523S (Browse shelf) | Available | 200801020022 |
Includes index
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