| 000 | 00797nam0a22002410a04500 | ||
|---|---|---|---|
| 001 | 000031155 | ||
| 005 | 20190422111038.0 | ||
| 008 | s1998 xxu fnx000 000 0neng d | ||
| 020 | _a0321014111 | ||
| 035 | _a2001031534 | ||
| 050 | 4 |
_aHF5823 _bT444A |
|
| 100 | 1 |
_aTellis, Gerard J. _d1950- |
|
| 245 | 1 | 0 |
_aAdvertising and sales promotion strategy / _cGerard J. Tellis |
| 260 |
_aReading, Mass. : _bAddison-Wesley, _cc1998 |
||
| 300 |
_a483 p. : _bill. (some col.) |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 | _aADVERTISING | |
| 650 | 0 | _aSALES PROMOTION | |
| 650 | 0 |
_aMARKETING _xMANAGEMENT |
|
| 990 |
_aA37125 _bJul 29 2004 9:02AM |
||
| 991 |
_a03 _b03 _cโฆษณา การสื่อสารเพื่อการตลาด |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c139120 _d139120 |
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