| 000 | 00739nam0a22002170a04500 | ||
|---|---|---|---|
| 001 | 000050657 | ||
| 005 | 20190422133018.0 | ||
| 008 | s1999 xxu fnx000 000 0neng d | ||
| 020 | _a0844229903 | ||
| 035 | _a2001051297 | ||
| 050 | 4 |
_aHF5823 _bV362A |
|
| 100 | 1 | _aVanden Bergh, Bruce G. | |
| 245 | 1 | 0 |
_aAdvertising principles : _bchoice, challenge, change / _cBruce G. Vanden Bergh, Helen Katz |
| 260 |
_aLincolnwood, Ill. : _bNTC Business, _cc1999 |
||
| 300 |
_a582 p. : _bill. (some col.) |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 4 | _aADVERTISING | |
| 700 | 1 | _aKatz, Helen | |
| 991 |
_a03 _b03 _cโฆษณา การสื่อสารเพื่อการตลาด |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c148477 _d148477 |
||