000 | 00765nam0a22002410a04500 | ||
---|---|---|---|
001 | 000071320 | ||
005 | 20190422153841.0 | ||
008 | s2000 xxu 0000 000 0 eng d | ||
020 | _a003021114X | ||
035 | _a2001072344 | ||
050 | 4 |
_aHF5837 _bP373A 2000 |
|
100 | 1 | _aParente, Donald | |
245 | 1 | 0 |
_aAdvertising campaign strategy : _ba guide to marketing communication plans |
250 | _a2nd ed. | ||
260 |
_aFort Worth, Tex. : _bDryden Press, _c2000 |
||
300 | _a371 p. | ||
650 | 4 | _aADVERTISING CAMPAIGNS | |
650 | 4 | _aCOMMUNICATION IN MARKETING | |
650 | 4 | _aMARKETING RESEARCH | |
990 |
_aA37125 _bNov 26 2004 7:33PM |
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991 |
_a03 _b03 _cโฆษณา การสื่อสารเพื่อการตลาด |
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942 |
_2lcc _cBK |
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999 |
_c158474 _d158474 |