000 00765nam0a22002410a04500
001 000071320
005 20190422153841.0
008 s2000 xxu 0000 000 0 eng d
020 _a003021114X
035 _a2001072344
050 4 _aHF5837
_bP373A 2000
100 1 _aParente, Donald
245 1 0 _aAdvertising campaign strategy :
_ba guide to marketing communication plans
250 _a2nd ed.
260 _aFort Worth, Tex. :
_bDryden Press,
_c2000
300 _a371 p.
650 4 _aADVERTISING CAMPAIGNS
650 4 _aCOMMUNICATION IN MARKETING
650 4 _aMARKETING RESEARCH
990 _aA37125
_bNov 26 2004 7:33PM
991 _a03
_b03
_cโฆษณา การสื่อสารเพื่อการตลาด
942 _2lcc
_cBK
999 _c158474
_d158474