000 | 00646nam0a22002050a04500 | ||
---|---|---|---|
001 | 000072189 | ||
005 | 20190422153926.0 | ||
008 | s1997 xxu 000 0 eng d | ||
035 | _a2001073225 | ||
050 | 4 |
_aHD59.2 _bS354M |
|
100 | 1 | _aSchmitt, Bernd | |
245 | 1 | 0 | _aMarketing aesthetics : the strategic management of brands, identity, and image |
260 |
_aNew York, N.Y. : _bFree Press, _c1997 |
||
300 | _a345 | ||
650 | 4 | _aCORPORATE IMAGE | |
650 | 4 | _aBRAND NAME PRODUCTS | |
700 | 1 | _aSimonson, Alex | |
991 |
_a03 _b03 _cโฆษณา การสื่อสารเพื่อการตลาด |
||
942 |
_2lcc _cBK |
||
999 |
_c158892 _d158892 |