| 000 | 00647nam0a22002050a04500 | ||
|---|---|---|---|
| 001 | 000072882 | ||
| 005 | 20190422154003.0 | ||
| 008 | s1993 xxu 000 0 eng d | ||
| 035 | _a2001073923 | ||
| 050 | 4 |
_aP96 .E25 _bA439M |
|
| 100 | 1 | _aAlexander, Alison, ed. | |
| 245 | 1 | 0 | _aMedia economics : theory and practice |
| 260 |
_aHillsdale, N.J. : _bLawrence Erlbaum Associates, _c1993 |
||
| 300 | _a391 | ||
| 650 | 4 |
_aMASS MEDIA _xECONOMIC ASPECTS |
|
| 700 | 1 | _aOwers, James, ed. | |
| 700 | 1 | _aCarveth, Rod, ed. | |
| 991 |
_a03 _b03 _cโฆษณา การสื่อสารเพื่อการตลาด |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c159267 _d159267 |
||