| 000 | 00690nam0a22002050a04500 | ||
|---|---|---|---|
| 001 | 000076136 | ||
| 005 | 20190422154300.0 | ||
| 008 | s1990 xxu fnx000 000 0neng d | ||
| 035 | _a2001077226 | ||
| 050 | 4 |
_aHF5823 _bC69A |
|
| 100 | 1 | _aCox, G. Robert | |
| 245 | 1 | 4 |
_aThe ad game : _bplaying to win / _cG. Robert Cox, Edward J. McGee |
| 260 |
_aEnglewood Cliffs, N.J. : _bPrentice-Hall, _c1990 |
||
| 300 | _a226 p. | ||
| 650 | 0 |
_aADVERTISING _vHANDBOOKS, MANUALS, ETC. |
|
| 650 | 0 |
_aSALES PROMOTION _vHANDBOOKS, MANUALS, ETC. |
|
| 700 | 1 | _aMcGee, Edward J. | |
| 991 |
_a03 _b03 _cโฆษณา การสื่อสารเพื่อการตลาด |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c160857 _d160857 |
||