| 000 | 00890nam0a22002530a04500 | ||
|---|---|---|---|
| 001 | 000082514 | ||
| 005 | 20190422164227.0 | ||
| 008 | s2001 xxu fnx000 000 0neng d | ||
| 020 | _a9780071398503 | ||
| 020 | _a0071362932 | ||
| 035 | _a2001083735 | ||
| 050 | 4 |
_aHD69 .B7 _bD343B |
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| 100 | 1 | _aD'Alessandro, David F. | |
| 245 | 1 | 0 |
_aBrand warfare : _b10 rules for building the killer brand : lessons for new and old economy players / _cDavid F. D'Alessandro, with Michele Owens |
| 260 |
_aNew York, N.Y. : _bMcGraw-Hill, _cc2001 |
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| 300 | _a185 p. | ||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 | _aBRAND NAME PRODUCTS | |
| 650 | 0 | _aPRODUCT MANAGEMENT | |
| 700 | 1 | _aOwens, Michele | |
| 990 |
_aA51017 _bJan 29 2009 2:32PM |
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| 991 |
_a03 _b03 _cโฆษณา การสื่อสารเพื่อการตลาด |
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| 942 |
_2lcc _cBK |
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| 999 |
_c163916 _d163916 |
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