| 000 | 00777nam0a22002410a04500 | ||
|---|---|---|---|
| 001 | 000082601 | ||
| 005 | 20190422164231.0 | ||
| 008 | s1995 xxu 0000 000 0 eng d | ||
| 035 | _a2001083822 | ||
| 050 | 4 |
_aHF5823 _bB442I 1995 |
|
| 100 | 1 | _aBelch, George Edward | |
| 245 | 1 | 0 |
_aIntroduction to advertising and promotion : _ban integrated marketing communications prespective |
| 250 | _a3rd ed. | ||
| 260 |
_aChicago, Ill. : _bIrwin, _c1995 |
||
| 300 | _a762 p. | ||
| 650 | 4 | _aADVERTISING | |
| 650 | 4 | _aSALES PROMOTION | |
| 650 | 4 | _aCOMMUNICATION IN MARKETING | |
| 700 | 1 | _aBelch, Michael A. | |
| 990 |
_aA37125 _bNov 21 2004 12:14PM |
||
| 991 |
_a03 _b03 _cโฆษณา การสื่อสารเพื่อการตลาด |
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| 942 |
_2lcc _cBK |
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| 999 |
_c163961 _d163961 |
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