| 000 | 00682nam0a22002050a04500 | ||
|---|---|---|---|
| 001 | 000088816 | ||
| 005 | 20190422164729.0 | ||
| 008 | s1999 xxu 000 0 eng d | ||
| 035 | _a2001090199 | ||
| 050 | 4 |
_aHF6161 .B4 _bC937C |
|
| 100 | 1 | _aCzerniawski, Richard D. | |
| 245 | 1 | 0 | _aCreating brand loyalty : the management of power positioning and really great advertising |
| 260 |
_aNew York, N.Y. : _bAMACOM, _c1999 |
||
| 300 | _a298 | ||
| 650 | 4 |
_aADVERTISING _xBRAND NAME PRODUCTS |
|
| 650 | 4 | _aBRAND LOYALTY | |
| 700 | 1 | _aMaloney, Michael W. | |
| 991 |
_a03 _b03 _cโฆษณา การสื่อสารเพื่อการตลาด |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c166905 _d166905 |
||