| 000 | 00721nam0a22002050a04500 | ||
|---|---|---|---|
| 001 | 000093733 | ||
| 005 | 20190422172534.0 | ||
| 008 | s1998 xxu 000 0 eng d | ||
| 035 | _a2001095230 | ||
| 050 | 4 |
_aHF5415.127 _bM664G |
|
| 100 | 1 |
_aMooij, Marieke K. de _d1943- |
|
| 245 | 1 | 0 | _aGlobal marketing and advertising : understanding cultural paradoxes |
| 260 |
_aThousand Oaks, Calif. : _bSage, _c1998 |
||
| 300 | _a316 | ||
| 650 | 4 |
_aTARGET MARKETING _xCROSS-CULTURAL STUDIES |
|
| 650 | 4 |
_aADVERTISING _xCROSS-CULTURAL STUDIES |
|
| 650 | 4 |
_aCONSUMER BEHAVIOR _xCROSS-CULTURAL STUDIES |
|
| 991 |
_a03 _b03 _cโฆษณา การสื่อสารเพื่อการตลาด |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c169331 _d169331 |
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