000 00740nam0a22002170a04500
001 000093919
005 20190422172543.0
008 s1991 xxu 000 0 eng d
035 _a2001095418
050 4 _aHF5823
_bM664A
100 1 _aMooij, Marieke K. de
_d1943-
245 1 0 _aAdvertising worldwide : concepts, theories and practice of international, multinational and global advertising
260 _aNew York, N.Y. :
_bPrentice Hall,
_c1991
300 _a440
650 4 _aADVERTISING
650 4 _aADVERTISING, COMPARISON
650 4 _aADVERTISING MEDIA PLANNING
700 1 _aKeegan, Warren J.
991 _a03
_b03
_cโฆษณา การสื่อสารเพื่อการตลาด
942 _2lcc
_cBK
999 _c169423
_d169423