000 | 00740nam0a22002170a04500 | ||
---|---|---|---|
001 | 000093919 | ||
005 | 20190422172543.0 | ||
008 | s1991 xxu 000 0 eng d | ||
035 | _a2001095418 | ||
050 | 4 |
_aHF5823 _bM664A |
|
100 | 1 |
_aMooij, Marieke K. de _d1943- |
|
245 | 1 | 0 | _aAdvertising worldwide : concepts, theories and practice of international, multinational and global advertising |
260 |
_aNew York, N.Y. : _bPrentice Hall, _c1991 |
||
300 | _a440 | ||
650 | 4 | _aADVERTISING | |
650 | 4 | _aADVERTISING, COMPARISON | |
650 | 4 | _aADVERTISING MEDIA PLANNING | |
700 | 1 | _aKeegan, Warren J. | |
991 |
_a03 _b03 _cโฆษณา การสื่อสารเพื่อการตลาด |
||
942 |
_2lcc _cBK |
||
999 |
_c169423 _d169423 |