| 000 | 01082nam0a22002770a04500 | ||
|---|---|---|---|
| 001 | 000106128 | ||
| 005 | 20190423161050.0 | ||
| 008 | s2002 xxu fnx000 000 0neng d | ||
| 020 | _a024080497X | ||
| 035 | _a2002000985 | ||
| 050 | 4 |
_aHE8689.7 .M37 _bP765 2002 |
|
| 245 | 0 | 0 |
_aPromotion and marketing for broadcasting, cable, and the Web / _cedited by Susan Tyler Eastman, Douglas A. Ferguson, Robert A. Klein |
| 250 | _a4th ed. | ||
| 260 |
_aBoston, Mass. : _bFocal Press, _cc2002 |
||
| 300 |
_a274 p. : _bill. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aTELEVISION BROADCASTING _xMARKETING |
|
| 650 | 0 |
_aRADIO BROADCASTING _xMARKETING |
|
| 650 | 0 |
_aCABLE TELEVISION _xMARKETING |
|
| 700 | 1 |
_aEastman, Susan Tyler, _eed. |
|
| 700 | 1 |
_aFerguson, Douglas A., _eed. |
|
| 700 | 1 |
_aKlein, Robert A., _eed. |
|
| 990 |
_aA36070 _bNov 27 2003 2:12PM |
||
| 991 |
_a03 _b01 _cวิทยุโทรทัศน์ ภาพยนตร์ การถ่ายภาพ การพูดในที่สาธารณะ |
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| 942 |
_2lcc _cBK |
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| 999 |
_c191134 _d191134 |
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