| 000 | 00996nam0a22002770a04500 | ||
|---|---|---|---|
| 001 | 000106289 | ||
| 005 | 20190423161108.0 | ||
| 008 | s1998 xxu fnx000 000 0neng d | ||
| 020 | _a0256218994 | ||
| 035 | _a2002001150 | ||
| 050 | 4 |
_aHF5823 _bB442A 1998 |
|
| 100 | 1 | _aBelch, George E. | |
| 245 | 1 | 0 |
_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch, Michael A. Belch |
| 250 | _a4th ed. | ||
| 260 |
_aBoston, Mass. : _bIrwin/McGraw-Hill, _cc1998 |
||
| 300 |
_a762 p. : _bcol. ill. |
||
| 500 | _aRev. ed. of : Introduction to advertising and promotion. 3rd ed. 1995. | ||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 4 | _aADVERTISING | |
| 650 | 4 | _aSALES PROMOTION | |
| 650 | 4 | _aCOMMUNICATION IN MARKETING | |
| 700 | 1 | _aBelch, Michael A. | |
| 990 |
_aA33069 _bMay 24 2002 10:36AM |
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| 991 |
_a03 _b03 _cโฆษณา การสื่อสารเพื่อการตลาด |
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| 942 |
_2lcc _cBK |
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| 999 |
_c191270 _d191270 |
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