| 000 | 00816nam0a22002410a04500 | ||
|---|---|---|---|
| 001 | 000107869 | ||
| 005 | 20190423161324.0 | ||
| 008 | s2002 xxu fnx000 000 0neng d | ||
| 020 | _a0130175781 | ||
| 035 | _a2002002760 | ||
| 050 | 4 |
_aHF5415.123 _bC568I |
|
| 100 | 1 | _aClow, Kenneth E. | |
| 245 | 1 | 0 |
_aIntegrated advertising, promotion, and marketing communications / _cKenneth E. Clow, Donald Baack |
| 260 |
_aUpper Saddle River, N.J. : _bPrentice Hall, _cc2002 |
||
| 300 |
_a638 p. : _bcol. ill. + _e1 CD-ROM |
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| 504 | _aIncludes index | ||
| 650 | 0 | _aCOMMUNICATION IN MARKETING | |
| 650 | 0 | _aADVERTISING | |
| 700 | 1 | _aBaack, Donald. | |
| 990 |
_aA25024 _bNov 20 2002 9:24AM |
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| 991 |
_a03 _b03 _cโฆษณา การสื่อสารเพื่อการตลาด |
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| 942 |
_2lcc _cBK |
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| 999 |
_c192472 _d192472 |
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