| 000 | 00772nam0a22002530a04500 | ||
|---|---|---|---|
| 001 | 000113348 | ||
| 005 | 20190423171102.0 | ||
| 008 | s2002 xxu fnx000 000 0neng d | ||
| 020 | _a0060081988 | ||
| 035 | _a2003001840 | ||
| 050 | 4 |
_aHF5823 _bR537F |
|
| 100 | 1 | _aRies, Al | |
| 245 | 1 | 0 |
_aThe fall of advertising and the rise of PR / _cAl Ries and Laura Ries |
| 260 |
_aNew York, N.Y. : _bHarperCollins, _cc2002 |
||
| 300 |
_a295 p. : _bill. |
||
| 504 | _aIncludes index | ||
| 650 | 0 | _aADVERTISING | |
| 650 | 0 | _aBRAND NAME PRODUCTS | |
| 650 | 0 | _aPUBLIC RELATIONS | |
| 700 | 1 | _aRies, Laura | |
| 990 |
_aA36070 _bMar 22 2003 1:17PM |
||
| 991 |
_a03 _b03 _cโฆษณา การสื่อสารเพื่อการตลาด |
||
| 942 |
_2lcc _cBK |
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| 999 |
_c196403 _d196403 |
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