| 000 | 01186nam0a22002770a04500 | ||
|---|---|---|---|
| 001 | 000114301 | ||
| 005 | 20190423171222.0 | ||
| 008 | s2001 xxu fnx000 000 0neng d | ||
| 020 | _a0072322977 | ||
| 035 | _a2003002811 | ||
| 050 | 4 |
_aHF5415.1 _bB427M 2001 |
|
| 100 | 1 |
_aBearden, William O. _d1945- |
|
| 245 | 1 | 0 |
_aMarketing : _bprinciples & perspectives / _cWilliam O. Bearden, Thomas N. Ingram, Raymond W. LaForge |
| 246 | 3 |
_aMarketing : _bprinciples and perspectives |
|
| 250 | _a3rd ed. , international ed. | ||
| 260 |
_aBoston, Mass. : _bMcGraw-Hill/Irwin, _cc2001 |
||
| 300 |
_a596 p. : _bcol. ill. |
||
| 490 | 0 | _aMcGraw-Hill/Irwin series in marketing | |
| 504 | _aIncludes bibliographical references and indexes | ||
| 650 | 0 |
_aMARKETING _zUNITED STATES |
|
| 700 | 1 | _aIngram, Thomas N. | |
| 700 | 1 | _aLaForge, Raymond W. | |
| 990 |
_aA36070 _bApr 26 2003 11:16AM |
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| 991 |
_a02 _b02 _cการตลาด การขาย การผลิต การบริหารผลิตภัณฑ์ การส่งเข้า - ออก การควบคุมคุณภาพ พฤติกรรมผู้บริโภค |
||
| 942 |
_2lcc _cBK |
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| 999 |
_c197143 _d197143 |
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