000 00926nam0a22002530a04500
001 000115135
005 20190423171353.0
008 s2003 xxu fnx000 000 0neng d
020 _a0071410937
035 _a2003003653
050 4 _aHF5825
_bA776
245 0 4 _aThe art of writing advertising :
_bconversations with William Bernbach, George Gribbin, Rosser Reeves, David Ogilvy, Leo Burnett /
_cinterviewed by Denis Higgins
260 _aNew York, N.Y. :
_bMcGraw-Hill,
_cc2003
300 _a125 p. :
_bill., ports
490 0 _aA McGraw-Hill advertising classic
650 0 _aADVERTISING
650 0 _aAdvertising copy
_xINTERVIEWS.
650 0 _aADVERTISING EXECUTIVES
_xINTERVIEWS
700 1 _aBernbach, William
700 1 _aHiggins, Denis
990 _aA36070
_bMay 27 2003 1:24PM
991 _a03
_b03
_cโฆษณา การสื่อสารเพื่อการตลาด
942 _2lcc
_cBK
999 _c197910
_d197910