000 | 00926nam0a22002530a04500 | ||
---|---|---|---|
001 | 000115135 | ||
005 | 20190423171353.0 | ||
008 | s2003 xxu fnx000 000 0neng d | ||
020 | _a0071410937 | ||
035 | _a2003003653 | ||
050 | 4 |
_aHF5825 _bA776 |
|
245 | 0 | 4 |
_aThe art of writing advertising : _bconversations with William Bernbach, George Gribbin, Rosser Reeves, David Ogilvy, Leo Burnett / _cinterviewed by Denis Higgins |
260 |
_aNew York, N.Y. : _bMcGraw-Hill, _cc2003 |
||
300 |
_a125 p. : _bill., ports |
||
490 | 0 | _aA McGraw-Hill advertising classic | |
650 | 0 | _aADVERTISING | |
650 | 0 |
_aAdvertising copy _xINTERVIEWS. |
|
650 | 0 |
_aADVERTISING EXECUTIVES _xINTERVIEWS |
|
700 | 1 | _aBernbach, William | |
700 | 1 | _aHiggins, Denis | |
990 |
_aA36070 _bMay 27 2003 1:24PM |
||
991 |
_a03 _b03 _cโฆษณา การสื่อสารเพื่อการตลาด |
||
942 |
_2lcc _cBK |
||
999 |
_c197910 _d197910 |