000 | 00996nam0a22002770a04500 | ||
---|---|---|---|
001 | 000115611 | ||
005 | 20190423171445.0 | ||
008 | s2004 xxu fnx000 000 0neng d | ||
020 | _a0071214380 | ||
035 | _a2003004132 | ||
050 | 4 |
_aHF5823 _bB442A 2004 |
|
100 | 1 | _aBelch, George Eugene | |
245 | 1 | 0 |
_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch, Michael A. Belch |
250 | _a6th ed. , international ed. | ||
260 |
_aBoston, Mass. : _bMcGraw-Hill/Irwin, _cc2004 |
||
300 |
_a779 p. : _bill. (chiefly col.) |
||
490 | 0 | _aMcGraw-Hill/Irwin series in marketing | |
504 | _aIncludes bibliographical references and index | ||
650 | 0 | _aADVERTISING | |
650 | 0 | _aSALES PROMOTION | |
650 | 0 | _aCOMMUNICATION IN MARKETING | |
700 | 1 | _aBelch, Michael A. | |
990 |
_aA47077 _bFeb 21 2007 4:20PM |
||
991 |
_a03 _b03 _cโฆษณา การสื่อสารเพื่อการตลาด |
||
942 |
_2lcc _cBK |
||
999 |
_c198353 _d198353 |