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| 001 | 000126592 | ||
| 005 | 20190530144745.0 | ||
| 008 | s2004 xxu fnx000 000 0neng d | ||
| 020 | _a0071214259 | ||
| 035 | _a2004005687 | ||
| 050 | 4 |
_aHF5821 _bA736C 2004 |
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| 100 | 1 | _aArens, William F. | |
| 245 | 1 | 0 |
_aContemporary advertising / _cWilliam F. Arens |
| 250 | _a9th ed. , international ed. | ||
| 260 |
_aBoston, Mass. : _bMcGraw-Hill/Irwin, _cc2004 |
||
| 300 |
_a617 p. : _bill. (some col.) + _e1 CD-ROM |
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| 490 | 0 | _aMcGraw-Hill/Irwin series in marketing | |
| 500 | _aIncludes index | ||
| 650 | 0 | _aADVERTISING | |
| 949 |
_b200406040179 _p830.00 _nBUK _rSID02 RONO20040243 ORDNO14 _t10 _c10 _lB _hHF5821 _j0 _iA736C 2004 |
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| 949 |
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| 990 |
_aA33069 _bJul 27 2005 10:42AM |
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| 991 |
_a03 _b03 _cโฆษณา การสื่อสารเพื่อการตลาด |
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| 942 |
_2lcc _cBK |
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_c206481 _d206481 |
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