| 000 | 01146nam0a22002890a04500 | ||
|---|---|---|---|
| 001 | 000127193 | ||
| 005 | 20190530144843.0 | ||
| 008 | s2003 xxu fnx000 000 0neng d | ||
| 020 | _a0805842683 | ||
| 035 | _a2004006307 | ||
| 050 | 4 |
_aHF5826.5 _bK379M 2003 |
|
| 100 | 1 | _aKatz, Helen E. | |
| 245 | 1 | 4 |
_aThe media handbook : _ba complete guide to advertising media selection, planning, research, and buying / _cHelen Katz |
| 250 | _a2nd ed. | ||
| 260 |
_aMahwah, N.J. : _bLawrence Erlbaum Associates, _cc2003 |
||
| 300 |
_a185 p. : _bill. |
||
| 490 | 0 | _aLEA's communication series | |
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 | _aADVERTISING MEDIA PLANNING | |
| 650 | 0 | _aMASS MEDIA AND BUSINESS | |
| 650 | 0 | _aMARKETING CHANNELS | |
| 949 |
_b200406250299 _p1103.00 _nBUR _rSID02 RONO20040357 ORDNO6 _t10 _c10 _lB _hHF5826.5 _j0 _iK379M 2003 |
||
| 949 |
_b200406250300 _p1103.00 _nBUR _rSID02 RONO20040357 ORDNO6 _t10 _c10 _lB _hHF5826.5 _j0 _iK379M 2003 |
||
| 990 |
_aA40065 _bJul 1 2004 1:27PM |
||
| 991 |
_a03 _b03 _cโฆษณา การสื่อสารเพื่อการตลาด |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c206988 _d206988 |
||