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| 001 | 000130877 | ||
| 005 | 20190530154019.0 | ||
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| 020 | _a0324271905 | ||
| 035 | _a2004010077 | ||
| 050 | 4 |
_aHF5837 _bP373A 2004 |
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| 100 | 1 | _aParente, Donald | |
| 245 | 1 | 0 |
_aAdvertising campaign strategy : _ba guide to marketing communication plans / _cDonald Parente |
| 250 | _a3rd ed. | ||
| 260 |
_aAustralia : _bThomson/South-Western, _cc2004 |
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| 300 |
_a404 p. : _bill. |
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| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 | _aADVERTISING CAMPAIGNS | |
| 650 | 0 | _aCOMMUNICATION IN MARKETING | |
| 650 | 0 | _aMARKETING RESEARCH | |
| 949 |
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| 990 |
_aA40065 _bOct 29 2004 7:52AM |
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| 991 |
_a03 _b03 _cโฆษณา การสื่อสารเพื่อการตลาด |
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