| 000 | 01253nam0a22003010a04500 | ||
|---|---|---|---|
| 001 | 000131137 | ||
| 005 | 20190530154041.0 | ||
| 008 | s2004 xxu fnx000 000 0neng d | ||
| 020 | _a0805847944 | ||
| 035 | _a2004010338 | ||
| 050 | 4 |
_aHF5822 _bD583 |
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| 245 | 0 | 0 |
_aDiversity in advertising : _bbroadening the scope of research directions / _cedited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt |
| 260 |
_aMahwah, N.J. : _bLawrence Erlbaum Associates, _c2004 |
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| 300 |
_a447 p. : _bill. |
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| 490 | 0 | _aAdvertising and consumer psychology | |
| 504 | _aIncludes bibliographical references and indexes | ||
| 650 | 0 |
_aADVERTISING _xPSYCHOLOGICAL ASPECTS |
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| 650 | 0 | _aCOMMUNICATION IN MARKETING | |
| 650 | 0 |
_aCONSUMERS _xATTITUDES |
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| 700 | 1 |
_aWilliams, Jerome D. _d1947-, _eed. |
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| 700 | 1 |
_aLee, Wei-Na _d1957-, _eed. |
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| 700 | 1 |
_aHaugtvedt, Curtis P. _d1958-, _eed. |
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| 949 |
_b200410280026 _p4500.00 _nBUR _rSID02 RONO20040744 ORDNO84 _t10 _c10 _lB _hHF5822 _j0 _iD583 |
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| 949 |
_b200410280027 _p4500.00 _nBUR _rSID02 RONO20040744 ORDNO84 _t10 _c10 _lB _hHF5822 _j0 _iD583 |
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| 990 |
_aA47060 _bNov 4 2004 1:17PM |
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| 991 |
_a03 _b03 _cโฆษณา การสื่อสารเพื่อการตลาด |
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| 942 |
_2lcc _cBK |
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| 999 |
_c210136 _d210136 |
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