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| 001 | 000133106 | ||
| 005 | 20190530154344.0 | ||
| 008 | s2005 xxu fnx000 000 0neng d | ||
| 020 | _a0324201400 | ||
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_aHF5415.13 _bF477M 2005 |
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| 100 | 1 |
_aFerrell, O.C. _d1945- |
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| 245 | 1 | 0 |
_aMarketing strategy / _cO.C. Ferrell, Michael D. Hartline |
| 250 | _a3rd ed. | ||
| 260 |
_aMason, Ohio : _bThomson/South-Western, _cc2005 |
||
| 300 |
_a628 p. : _bill. |
||
| 504 | _aIncludes bibliographical references and indexes | ||
| 650 | 0 |
_aMARKETING _xMANAGEMENT |
|
| 650 | 0 |
_aMARKETING _xMANAGEMENT _xCASE STUDIES |
|
| 700 | 1 | _aHartline, Michael D. | |
| 949 |
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| 990 |
_aA40064 _bFeb 3 2006 11:50AM |
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| 991 |
_a02 _b02 _cการตลาด การขาย การผลิต การบริหารผลิตภัณฑ์ การส่งเข้า - ออก การควบคุมคุณภาพ พฤติกรรมผู้บริโภค |
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