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| 001 | 000133110 | ||
| 005 | 20190530154344.0 | ||
| 008 | s2005 xxu fnx000 000 0neng d | ||
| 020 | _a007124218X | ||
| 035 | _a2005000634 | ||
| 050 | 4 |
_aHF5415.13 _bL34M 2005 |
|
| 100 | 1 | _aLal, Rajiv | |
| 245 | 1 | 0 |
_aMarketing management : _btext and cases / _cRajiv Lal, John A. Quelch, V. Kasturi Rangan |
| 250 | _aInternational ed. | ||
| 260 |
_aBoston, Mass. : _bMcGraw Hill, _c2005 |
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| 300 |
_a812 p. : _bill. |
||
| 490 | 0 | _aMcGraw-Hill/Irwin series in marketing | |
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aMARKETING _xMANAGEMENT |
|
| 650 | 0 |
_aMARKETING _xMANAGEMENT _vCASE STUDIES |
|
| 700 | 1 | _aQuelch, John A. | |
| 700 | 1 | _aRangan, V. Kasturi | |
| 949 |
_b200501260204 _p820.00 _nBUK _rSID02 RONO20050056 ORDNO4 _t10 _c10 _lB _hHF5415.13 _j0 _iL34M 2005 |
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| 990 |
_aA33069 _bJul 20 2005 9:03AM |
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| 991 |
_a02 _b02 _cการตลาด การขาย การผลิต การบริหารผลิตภัณฑ์ การส่งเข้า - ออก การควบคุมคุณภาพ พฤติกรรมผู้บริโภค |
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| 942 |
_2lcc _cBK |
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| 999 |
_c211798 _d211798 |
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