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| 001 | 000136226 | ||
| 005 | 20190530154754.0 | ||
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_aHF5415.1 _bN863M |
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_aNunes, Paul _d1963- |
|
| 245 | 1 | 0 |
_aMass affluence : _bseven new rules of marketing to today's consumer / _cPaul Nunes, Brian Johnson |
| 260 |
_aBoston, Mass. : _bHarvard Business School Press, _cc2004 |
||
| 300 |
_a269 p. : _bill. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aMARKETING _zUNITED STATES |
|
| 650 | 0 |
_aAFFLUENT CONSUMERS _zUNITED STATES |
|
| 650 | 0 |
_aCONSUMERS _zUNITED STATES |
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| 650 | 0 |
_aCOMSUMERS BEHAVIOR _zUNITED STATES |
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| 650 | 0 |
_aPRODUCT MANAGEMENT _zUNITED STATES |
|
| 650 | 0 |
_aCONSUMER SATISFACTION _zUNITED STATES |
|
| 700 | 1 |
_aJohnson, Brian _d1960- |
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| 949 |
_b200507130028 _p1153.00 _nBUR _rSID02 RONO20050183 ORDNO74 _t10 _c10 _lB _hHF5415.1 _j0 _iN863M |
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_aA47077 _bJul 15 2005 1:44PM |
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| 991 |
_a02 _b02 _cการตลาด การขาย การผลิต การบริหารผลิตภัณฑ์ การส่งเข้า - ออก การควบคุมคุณภาพ พฤติกรรมผู้บริโภค |
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