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008 s2002 xxu fnx000 000 0neng d
020 _a0060007737
020 _a9780060007737
035 _a2006001093
050 4 _aHD69 .B7
_bR537T 2002
100 1 _aRies, Al
245 1 4 _aThe 22 immutable laws of branding :
_bhow to build a product or service into a world-class brand /
_cAl Ries and Laura Ries
250 _a1st Collins Business ed.
260 _a[New York, N.Y.] :
_bCollinsBusiness,
_cc2002
300 _a255 p. :
_bill.
500 _a"This edition combines The 22 immutable laws of branding and The 11 immutable laws of Internet branding, with added illustrations and text"
500 _aIncludes index
650 0 _aBRAND NAME PRODUCTS
_xMANAGEMENT
650 0 _aMARKETING
_xDECISION MAKING
650 0 _aINTERNET MARKETING
700 1 _aRies, Laura
949 _b200603180047
_p745.00
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949 _b200901220014
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990 _aA51017
_bJan 29 2009 2:39PM
991 _a03
_b03
_cโฆษณา การสื่อสารเพื่อการตลาด
942 _2lcc
_cBK
999 _c217440
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