000 | 01302nam0a22003130a04500 | ||
---|---|---|---|
001 | 000140163 | ||
005 | 20190530160409.0 | ||
008 | s2002 xxu fnx000 000 0neng d | ||
020 | _a0060007737 | ||
020 | _a9780060007737 | ||
035 | _a2006001093 | ||
050 | 4 |
_aHD69 .B7 _bR537T 2002 |
|
100 | 1 | _aRies, Al | |
245 | 1 | 4 |
_aThe 22 immutable laws of branding : _bhow to build a product or service into a world-class brand / _cAl Ries and Laura Ries |
250 | _a1st Collins Business ed. | ||
260 |
_a[New York, N.Y.] : _bCollinsBusiness, _cc2002 |
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300 |
_a255 p. : _bill. |
||
500 | _a"This edition combines The 22 immutable laws of branding and The 11 immutable laws of Internet branding, with added illustrations and text" | ||
500 | _aIncludes index | ||
650 | 0 |
_aBRAND NAME PRODUCTS _xMANAGEMENT |
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650 | 0 |
_aMARKETING _xDECISION MAKING |
|
650 | 0 | _aINTERNET MARKETING | |
700 | 1 | _aRies, Laura | |
949 |
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990 |
_aA51017 _bJan 29 2009 2:39PM |
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991 |
_a03 _b03 _cโฆษณา การสื่อสารเพื่อการตลาด |
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942 |
_2lcc _cBK |
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999 |
_c217440 _d217440 |