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| 001 | 000140492 | ||
| 005 | 20190530160437.0 | ||
| 008 | s2003 xxu fnx000 000 0neng d | ||
| 020 | _a0142001902 | ||
| 035 | _a2006001430 | ||
| 050 | 4 |
_aHD 69 .B7 _bB422N |
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| 100 | 1 | _aBedbury, Scott | |
| 245 | 1 | 2 |
_aA new brand world : _b8 principles for achieving brand leadership in the 21st century / _cScott Bedbury with Stephen Fenichell |
| 260 |
_aNew York, N.Y. : _bPenguin, _c2003 |
||
| 300 | _a220 p. | ||
| 500 | _aIncludes index | ||
| 650 | 0 | _aBRAND NAME PRODUCTS | |
| 650 | 0 |
_aNEW PRODUCTS _xMANAGEMENT |
|
| 700 | 1 | _aFenichell, Stephen | |
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_aA39016 _bAug 26 2011 4:35PM |
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| 991 |
_a03 _b03 _cโฆษณา การสื่อสารเพื่อการตลาด |
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| 942 |
_2lcc _cBK |
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