000 | 00911nam0a22002530a04500 | ||
---|---|---|---|
001 | 000140492 | ||
005 | 20190530160437.0 | ||
008 | s2003 xxu fnx000 000 0neng d | ||
020 | _a0142001902 | ||
035 | _a2006001430 | ||
050 | 4 |
_aHD 69 .B7 _bB422N |
|
100 | 1 | _aBedbury, Scott | |
245 | 1 | 2 |
_aA new brand world : _b8 principles for achieving brand leadership in the 21st century / _cScott Bedbury with Stephen Fenichell |
260 |
_aNew York, N.Y. : _bPenguin, _c2003 |
||
300 | _a220 p. | ||
500 | _aIncludes index | ||
650 | 0 | _aBRAND NAME PRODUCTS | |
650 | 0 |
_aNEW PRODUCTS _xMANAGEMENT |
|
700 | 1 | _aFenichell, Stephen | |
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_b200604210010 _p1410.00 _nBUR _rSID02 RONO20060260 ORDNO2 _t10 _c10 _lB _hHD 69 .B7 _j0 _iB422N |
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990 |
_aA39016 _bAug 26 2011 4:35PM |
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991 |
_a03 _b03 _cโฆษณา การสื่อสารเพื่อการตลาด |
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