| 000 | 00900nam0a22002410a04500 | ||
|---|---|---|---|
| 001 | 000141979 | ||
| 005 | 20190530160634.0 | ||
| 008 | s2005 xxk fnx000 000 0neng d | ||
| 020 | _a0749442832 | ||
| 035 | _a2006002957 | ||
| 050 | 4 |
_aHD69 .B7 _bK363N 2005 |
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| 100 | 1 | _aKapferer, Jean-Noel | |
| 245 | 1 | 4 |
_aThe new strategic brand management : _bcreating and sustaining brand equity long term / _cJean-Noel Kapferer |
| 250 | _a3rd ed. | ||
| 260 |
_aLondon : _bKogan Page, _c2005 |
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| 300 |
_a497 p. : _bill. |
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| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aBRAND NAME PRODUCTS _xMANAGEMENT |
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| 949 |
_b200607270155 _p1494.00 _nBUR _rSID02 RONO20060390 ORDNO10 _t10 _c10 _lB _hHD69 .B7 _j0 _iK363N 2005 |
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| 990 |
_aA37125 _bAug 2 2006 2:43PM |
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| 991 |
_a03 _b03 _cโฆษณา การสื่อสารเพื่อการตลาด |
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| 942 |
_2lcc _cBK |
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| 999 |
_c219001 _d219001 |
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