| 000 | 00907nam0a22002410a04500 | ||
|---|---|---|---|
| 001 | 000146646 | ||
| 005 | 20190530161237.0 | ||
| 008 | s2007 enk fnx000 000 0neng d | ||
| 020 | _a9780749449407 | ||
| 035 | _a2007002779 | ||
| 050 | 4 |
_aHF6146 .P78 _bL438B |
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| 100 | 1 | _aLehu, Jean-Marc | |
| 245 | 1 | 0 |
_aBranded entertainment : _bproduct placement & brand strategy in the entertainment business / _cJean-Marc Lehu |
| 260 |
_aLondon : _bKogan Page, _cc2007 |
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| 300 |
_a266 p. : _bill. |
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| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 | _aPRODUCT PLACEMENT IN MASS MEDIA | |
| 650 | 0 | _aPRODUCT MANAGEMENT | |
| 949 |
_b200707040002 _p1590.00 _nBUR _rSID02 RONO20070171 ORDNO3 _t10 _c10 _lB _hHF6146 .P78 _j0 _iL438B |
||
| 990 |
_aA47060 _bJul 6 2007 9:00AM |
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| 991 |
_a03 _b03 _cโฆษณา การสื่อสารเพื่อการตลาด |
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| 942 |
_2lcc _cBK |
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| 999 |
_c223071 _d223071 |
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