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035 _a2007003255
050 4 _aHD69 .B7
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100 1 _aLenderman, Max
245 1 0 _aExperience the message :
_bhow experiential marketing is changing the brand world /
_cMax Lenderman
260 _aNew York, N.Y. :
_bCarroll & Graf,
_c2006
300 _a324 p.
504 _aIncludes bibliographical references and index
650 0 _aBRANDING (MARKETING)
650 0 _aBRAND CHOICE
949 _b200707190004
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990 _aA47060
_bJan 3 2008 3:55PM
991 _a03
_b03
_cโฆษณา การสื่อสารเพื่อการตลาด
942 _2lcc
_cBK
999 _c223433
_d223433