| 000 | 01029nam0a22002770a04500 | ||
|---|---|---|---|
| 001 | 000150864 | ||
| 005 | 20190530162539.0 | ||
| 008 | s2005 xxu fnx000 000 0neng d | ||
| 020 | _a157687270X | ||
| 035 | _a2008002320 | ||
| 050 | 4 |
_aHD69 .B7 _bR623L 2005 |
|
| 100 | 1 |
_aRoberts, Kevin _d1949- |
|
| 245 | 1 | 0 |
_aLovemarks : _bthe future beyond brands / _cKevin Roberts ; foreword by A.G. Lafley |
| 250 | _a2nd ed. , expanded ed. | ||
| 260 |
_aNew York, N.Y. : _bPowerHouse, _c2005 |
||
| 300 |
_a245 p. : _bill. (chiefly col.) |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 | _aBRANDING (MARKETING) | |
| 650 | 0 |
_aBRAND NAME PRODUCTS _xFORECASTING |
|
| 650 | 0 |
_aADVERTISING _xBRAND NAME PRODUCTS |
|
| 650 | 0 | _aTRADEMARKS | |
| 949 |
_b200806260029 _p1108.00 _nBUR _rSID02 RONO20080211 ORDNO42 _t10 _c10 _lB _hHD69 .B7 _j0 _iR623L 2005 |
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| 990 |
_aA37125 _bJul 2 2008 11:37AM |
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| 991 |
_a03 _b03 _cโฆษณา การสื่อสารเพื่อการตลาด |
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| 942 |
_2lcc _cBK |
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| 999 |
_c226633 _d226633 |
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